Issues
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Which
methods should be considered when designing a program of opinion research?
-
What
are the strengths and weaknesses of various data collection methods?
-
How
do you evaluate the quality of survey-based information?
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Who
should carry out the survey research?
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What
can be done to make opinion research affordable?
-
What
are the key ingredients to an effective strategy of measuring public
opinion?
Implementation
Selecting
Methods for Measuring Public Opinion
The
major methods used in court opinion research are random surveys of the general
public, focus groups, and exit-surveys.
Random surveys give each adult in a state or locality an equal
likelihood of being included. A
properly conducted survey of 500 or 1000 people can accurately reflect the
opinion of the entire state, county or city.
Surveys of the general public are usually conducted by telephone.
Focus
groups bring
together a dozen or so individuals to participate in a structured and
intensive discussion of specific issues. Participants
can be selected at random or purposefully chosen because of their experiences
or background. In some
applications a focus group is brought together several times (Morgan, 1988;
Krvegen, 1988).
Exit-surveys
are distributed to jurors, litigants, or others at the conclusion of a case or
as they leave the courthouse. Sometimes
the surveys are completed on the spot; in other uses the individual completes
the survey at home and returns it to the court by mail.
Strengths
and Weaknesses of Information Gathering Methods
Each
method for surveying the public has strengths and weaknesses.
The strength of public opinion polls is that the results represent the
views of the public at large, at least if the persons interviewed are selected
at random.
Each participant hears the identical questions and interviews can be
conducted in languages other than English.
Weaknesses
of opinion surveys include the costs involved and the length of time needed to
draft the survey questionnaires. Opinion
surveys tend to under-represent members of racial or ethnic minorities.
Public opinion as derived from surveys is driven more by emotion than
careful reflection. Opinions
measured through one or two questions often change if the respondent is
provided with policy-relevant information.
National media influences tend to produce a stereotypical view of the
courts and judges, one not tied to the circumstances of individual states or
cities. Simple questions are
easiest to answer in a telephone survey, but the responses can be superficial.
Focus
groups do a good job at building an understanding the way people approach a
topic, presenting their thinking in the round. The methodology is dynamic,
revealing opinions as sharpened by debate, new information, and reflection.
Disadvantages
of focus groups include their short duration and the influence of the focus
group facilitator. Like public
opinion surveys, the quality of the information is proportional to the time
and care taken in selecting the questions.
A professional focus group facilitator will tend to produce more
informative results than using a court employee in that role.
Paying a fee to participants is expensive, but tends to ensure that
participants do not stray from the questions at issue.
Exit
surveys are targeted to individuals with relevant court experience.
Their views are grounded in how they were treated and how they saw
others treated by the courts. Exit
surveys can be relatively inexpensive to administer.
Numerous examples of exit surveys are available for modification as
needed.
Exit
surveys can suffer from low response rates.
Surveys handed out to court participants may not be completed on site
or returned if taken from the courthouse.
Care in designing the survey form and a strategy for handing them out
in the courthouse will increase the response rate.
Quality
Control
Survey
research about the courts should be evaluated by the standards set for the
conduct of opinion research generally. Primary
resources easily accessed include the National Network of State Polls and the
American Association for Public Opinion Research (AAPOR).
Advice to court administrators on how to be savvy consumers of opinion
research is also available (see Rottman 2000).
In addition, a concise and authoritative guide to survey research
written for use by judges and lawyers is available from the
Federal
Judicial
Center
(Diamond, 2000).
Quick
checks on the quality of a survey include whether (a) the selection criteria
for interviewees were specific in which household member is to be interviewed
(avoiding biases associated with systematic differences in which household
members typically answer the telephone), (b) several attempts to contact the chosen
respondent were made, and (c) the survey was carried out by a university of
commercial polling outfit. University
and commercial research outfits follow standards that make the survey
respondents representative of the group of interest, ask clear questions, and
adhere to practices that raise the likelihood that people contacted will
answer the survey.
Making
Opinion Research Affordable
Cost
is always an issue when examining public opinion, especially when using
telephone surveys. Rather than
designing and fielding a special court survey, sets of questions can be added
at reasonable cost to surveys of the general public carried out within
regularly scheduled omnibus surveys conducted by universities and marketing
research firms. Purchasing a fixed
number of questions in such an on-going survey is typically affordable. A list
of ongoing state-level opinion surveys is available at http://survey.rgs.uky.edu/nnsp,
along with an archive of previous surveys. University professors and classes
can undertake the research as part of a project in which they are allowed to
use the findings for academic research.
Integrating
Survey Findings into Policy and Improvement of Practice
Effective
use of opinion research requires that courts integrate the timing and
interpretation of findings with a process of planning and\or systematic
improvement of court operations. Examples
of well-integrated programs of research on the general public and court users
include the state-level planning by the Supreme Court of Virginia, the quality
assessment program by the Hennepin County, Minnesota (
Minneapolis
) District Court, and the
community surveys carried out by the
Red
Hook Justice
Center
.
The
Supreme Court of Virginia has a coordinated process for feeding survey and
other information into an ongoing planning process.
The Judiciary’s Strategic Planning and Management System operates as
follows:
Four key
sources of research and information fuel the development of the court
system’s plans. An extensive environmental
scan provides insight and data on expected developments in the areas of
demographics, technology, consumer trends, law and government to highlight
what lies on the horizon. A telephone
survey registers the public’s perceptions on how well the courts are
performing and indicates where citizens perceive that improvements are needed.
An extensive issue survey of judges, clerks of court, chief
magistrates and bar organization representatives gathers information on their
needs, concerns, and suggestions for improving the courts.
The mission of the courts and the vision statements adopted by
the Judicial Council articulate the underlying values on which the judicial
system is founded. Each of these
sources yields different, but often intersecting, data upon which to gauge the
potential demands for court services in the years ahead.
Once this
data is gathered and compiled, the search for both innovative and pragmatic
solutions to the identified issues begins by analyzing the crosscutting themes
suggested by the data. For each
theme, a focus group or “venture team” is convened.
Participants include a broad base of citizens, businesspersons,
representatives of other government agencies, judges, clerks, magistrates,
technologists and attorneys. Based
on the individual and collective experience of its members, each team is asked
to contribute ideas and solutions for how the courts can manage the
repercussions that may flow from one of the themes.
At
the trial court level, the Hennepin County District Court uses survey methods
to answer the following questions on an on-going basis:
-
Is
the court perceived as fair to litigants and other constituents?
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Is
the court perceived as accessible by litigants and other constituents?
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Do
litigants perceive they are being listened to?
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Do
litigants understand the orders given by the court?
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Do
litigants perceive that cases are resolved in a timely manner?
The
survey work, which was designed in partnership with some of the national
academic experts in measuring fairness, is part of an ambitious evaluation
process, the Baldrige Assessment (Fourth Judicial District, 2002).
Annual
community surveys were important components of the process of planning the
Red
Hook Justice
Center
(
Brooklyn
,
New York
City) Community Survey
(Paik, 2003). Face-to-face
interviews were conducted with local residents for five consecutive years.
The interviewers were other local residents serving in an AmeriCorps
community service program.
History of Use/Replication
The
1977 “Public Perceptions of the Courts” survey, carried out for the
National
Center
for State Courts, was the
first opinion survey directed specifically at measuring the American
public’s opinion on the state courts. Three
surveys with a common set of core questions were carried out:
the general public, judges, and opinion leaders.
This effort remains the most ambitious attempt to measure public
opinion about the courts.
Twenty-five
states subsequently carried out statewide opinion surveys, often to meet the
information needs of a court’s futures or fairness task force.
Some surveys were joint efforts by the state bar and the judiciary.
A number of states have repeated their surveys over time.
Several
state surveys (MN, NM, VA, WA) have largely replicated questions first asked
in the 1999 national survey, “How the Public Views the State Courts,”
offering standard questions that can be compared across jurisdictions and over
time.
Recent
opinion surveys on the courts have been influenced by the social psychological
study of what constitutes fairness. People
see themselves as having been treated fairly when they experience respect,
neutrality, an opportunity to express their viewpoint, and trustworthy
decision-makes (Tyler, 2001; Warren, 2000).
Contacts
David
B. Rottman, Principal Court Research Consultant, National Center for State
Courts, 757-259-1856, drottman@ncsc.dni.us.
Pamela
Casey, Principal Court Research Consultant,
National
Center
for State Courts,
757-259-1508, pcasey@ncsc.dni.us.
Alan
Tomkins, Director,
Public
Policy
Center
,
University
of
Nebraska
, 402-472-5688, atomkins2@unl.edu.
Kevin Burke, Chief Judge, Hennepin County District Court,
612-348-4389, kevin.burke@co.hennepin.mn.us.
Kathy
Mays, Supreme Court of
Virginia
, 804-786-7595, kmays@courts.state.va.us,
Center
for Court Innovation, 212-397-3050, info@courtinnovation.org.
Further Reading
American
Bar Association, Perspectives on the U.S. Justice System (1999).
“Buyer
Beware”: Ten Tips for Evaluating
Polls http://www.survey.rgs.uky.edu/nnsp/newsletters/newsltr.htm
Diamond,
Shari
Seidman (2000) Reference
Guide on Survey Research in Reference Manual of Scientific Evidence (2nd
Edition).
Washington
D.C.
: Federal Judicial Center.
Judicial
System of
Virginia
(2002) Bringing the
Future to Justice: Charting the
Course in the New Dominion. http://www.courts.state.va.us/reports/2002_2004plan.pdf
Hennepin
County District Court (2002) Baldrige Report:
A Tool for Quality Improvement in the Courts.
Full Court Press Special Edition (May). http://www.courts.state.mn.us/districts/fourth/Forms/General/Baldrige.pdf
Minnesota
State Court System, Minnesota Public Trust and Confidence Survey, 1999-2000,
Minnesota Public Trust and Confidence Strategies http://www.courts.state.mn.us/?page=519
National Center for State Courts (1999). How the Public Views the State Courts: A 1999 National Survey.
Williamsburg, VA. Funded by The Hearst Corporation and carried out by the National Center for State
Courts.
Paik,
Leslie (2003) Surveying Communities: A
Resource for Criminal Justice Planners.
Washington
DC
:
Bureau of Justice Assistance.
Rathjen,
G.J. (2001) The Role of Survey Research in the Administration of Justice. Justice
System Journal 22 (No. 3).
Rottman,
D. (2000) Public Perceptions of the State Courts: A Primer. The Court
Manager Vol. 15 (No. 3).
Rottman D., R. Hansen and N. Mott (2002). Perceptions of the Courts in Your Community: The
Influence of Experience, Race, and Ethnicity. Williamsburg, VA. National Center for State Courts
Tyler,
T. R., (2001). Public Trust and
Confidence in Legal Authorities: What do Majority and Minority Group Members
Want from the Law and Legal Institutions.
Behavioral Sciences & the Law 19 Number 2, 215-236.
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