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Measure
4.4.3: Community Outreach Efforts
This
measure determines the extent to which the court disseminates information to
the public about its purposes, operations, and programs and compares this
activity to a checklist of possible public education activities. The measure
allows the court to compare its actual public education efforts to a wide
range of possible public education activities. A public information
specialist or a panel of court officials may then evaluate this information
in light of court problems, goals, and resources to establish action plans
related to public education.
Planning/Preparation.
The measure involves examining documents or program
materials used for public education, interviewing judges and court staff who
are involved in public education activities, and summarizing the data
qualitatively for each category of public education identified on the
checklist. A public information specialist and a knowledgeable court
employee work together to gather and summarize data. The court employee adds
efficiency and expertise to the processes of collecting documents and
identifying people to interview while the public education specialist
enhances the efficiency of summarizing relevant data and putting it into
perspective in terms of cost and effectiveness. An alternative approach is
to have court employees complete, collect and summarize the data. The
employees then consult with a public information specialist for a formative
review of the completeness and relevance of the summary. If necessary, they
meet with the specialist a second time for evaluative comments about how the
court’s actual practices compare with the range of dissemination
activities available.
Data
Collection. Court
employees assisting with the measure first gather all public education
documents (including any audio/visual media presentations) and compile a
list of activities based on the checklist shown in Form
4.4.3a, Checklist of Potential Community Outreach Efforts:
Organizational Efforts. The court employee and public information specialist
team then review the documents and other information to determine what
interviews are needed to gather more detailed information about how the
documents have been used or how activities are carried out. Optimally, the
public information specialist assists in scheduling interviews and leads the
interviews. As the research team conducts interviews to identify education
materials, they may also conduct interviews to assess court employees’
public education and outreach activities (see Form
4.4.3 b, Checklist of Potential Community Outreach Efforts: Individual
Efforts). This checklist covers activities carried out by individuals in the
court on their own initiative. Additional interviews with judges, court
managers, program specialists, and probation staff then are needed to
supplement the information on individual activities. Each major division of
the court is reviewed separately.
The
research team briefly summarizes the data collected from the document
reviews and the interviews in qualitative terms for each checklist item. A
separate report for each court division or major program is prepared. Some
methods of dissemination may not be used at all in the court, some may be
used very little, and some may be used extensively. Quantitative data should
supplement the qualitative description where appropriate. For example, the
quantity of brochures printed and distributed is relevant information, as
are the frequency and duration of public service announcements or public
speaking engagements.
The
checklist provides an inventory of community outreach approaches used by the
court (e.g., brochures, videos, public appearances, public service
announcements, adult education programs, tours of facilities, posting of
notices, and second direct mailings). In general, the more approaches used,
the more diverse the impact of the court’s outreach efforts. The summary
for each checklist should include:
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The
number of variations of each type of community outreach approach, such as
different public service announcements on or in television, radio,
newspapers, public transportation, public buildings, utility bills, stores,
and billboards.
-
The
number of instances of community outreach efforts within each variation; for
example, five public service announcements on television.
-
The
geographical, social, ethnic, or cultural distinctions that are likely to be
associated with the public information activity.
Data
Analysis and Report Preparation. The
summary report is a valuable tool for self-evaluation by court officials who
have an implicit understanding of what the checklist summary implies given
the court’s public information needs and its available resources. The
evaluative potential of the checklist is increased further if annotated with
comments by a public information specialist. An even more accurate
assessment of the court’s performance is obtained by considering the
checklist data (with or without annotations and assessment by a public
information specialist) in group sessions for idea building, as described
following this measure.
Go
to Form 4.4.3
Go
to Standard 4.4
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